The Australian Antimonopoly Supervisory Authority has agreed to approve the planned acquisition by the Japanese beverage manufacturer Asahi Group Holdings Limited of the local brewing giant Carlton and United Breweries Pty. Ltd. (KYUB) after Asahi offered to sell some of the KYUB brands at a discount in an attempt to promote fair competition.

The Australian Competition and Consumer Protection Commission said on Wednesday, April 1, that it had no objection to the proposed acquisition. The Asahi company, according to her, "has committed itself to the alienation of its existing 2 brands of beer and 3 brands of cider.

Chairman of the commission Rod Sims approved Asahi's proposal to de-invest 5 KYUB brands, including such beer brands as Stella Artois and Beck.

The Japanese company in 2019 offered 16 billion for the takeover . AUD as one of the ways to strengthen its globalization.
"(The Commission) was concerned that without asset sales, the proposed acquisition would significantly reduce competition in the cider market, as well as eliminate a viable and effective competitor in the beer market," Sims said.

"We decided that giving Asahi permission to sell beer and cider brands would be enough to solve our problems with competition, and also allow it to play an important role in a relatively narrowly focused industry."

Despite the fact that the Japanese producer's share in the Australian beer market is relatively small, the commission is concerned that through the acquisition it will eliminate its competitors, the two largest breweries in the country: "KYUB" and "Lion". The Commission found that at present "Asahi" and "KYUB" compete acutely in the market of sales of expensive beer of international brands.

If the deal is finally approved, the Japanese company will absorb KYUB, along with its headquarters in Abbotsford, a suburb of Melbourne, from Anheuser-Busch InBev NV, a giant multinational brewing company based in Leuven, Belgium.

Founded in 1832 as the Cascade beer factory, Carlton and United Breweries Pty. Ltd. produces beer of the following brands: Victoria Beater, Carlton Draft and Great Northern.

After the takeover, the Asahi enterprise will use the capabilities of KYUB in the field of marketing and product development in order to increase the efficiency of procurement. The group of companies hopes to form a global market with Europe, Australia and Japan as trade centers.

Tokyo-based Asahi Group Holdings, founded in 1949, sells alcoholic and non-alcoholic beverages. Its share in the Japanese beer market is 48.9%. One of the main brands of the company is "Asahi Super Dry".

On March 24 of this year, Asahi announced that it plans to buy shares of Carlton and United Breweries Pty. Ltd. in the first quarter, but then postponed the acquisition until the second quarter. Betandreas bookmaker offers a rich line of sports events, accepting live bets and betting in pre-match. The list of matches is varied and often includes many exclusive markets bet andreas Betandreas Casino automatically adds free spins to your account. The spins are credited to your balance at one time.